If you’ve been dreaming about a Tulum getaway, there has never been a better time to book. On July 17, 2026, Mexican President Claudia Sheinbaum traveled to Tulum and personally announced a sweeping package of measures — the “Plan Tulum Renace” (Tulum Reborn Plan) — designed to make the town’s world-famous beaches, ruins, and natural park dramatically more accessible and affordable for visitors.
Here’s everything that’s changing, and why it makes your next villa stay in Tulum even better.
Free Entry to Jaguar National Park
The biggest headline: entry to Parque del Jaguar is now free. The park — which surrounds the archaeological zone and includes Tulum’s most iconic stretches of coastline — previously required a paid wristband that added a significant cost to every beach day.
In the President’s own words, visiting Tulum’s historic beaches is now “totalmente gratuito” — completely free. The only optional cost inside the park is a 20-peso (about $1 USD) electric shuttle that carries visitors across the park’s long distances, replacing the old tourist train at the same price.
Historic Price Drop for the Tulum Ruins
The famous clifftop Mayan ruins — the postcard image of Tulum — are also getting a major price cut. The National Institute of Anthropology and History (INAH) announced new reduced entry fees for the archaeological zone:
- Mexican nationals: 80 pesos (free on Sundays, as always)
- International visitors: 265 pesos (roughly $14 USD)
This is a substantial reduction from the combined fees visitors were paying before, and it makes a morning at the ruins one of the best-value experiences on the entire Riviera Maya.
Easier Beach Access — 10 Free Public Entrances
The federal government has opened 10 free public access points to Tulum’s beaches, answering one of the most common frustrations of recent years. Whether you want to swim below the ruins or spread a towel on a quieter stretch of sand, getting to the water is now simpler and costs nothing.
A More Welcoming Entrance
The wall that currently complicates the traditional entrance to the park will be removed and replaced with a Maya-style arch, creating an easy pedestrian gateway toward the beaches and the archaeological zone. An eco-friendly parking area is also being built at the southern access, so visitors can leave their car and hop on the electric shuttle.
Better Transport and Connectivity
The plan goes beyond the park itself:
- A new public transport system for the town of Tulum
- Improved connections between Tulum International Airport and the town center
- A push for new international air routes, making it easier than ever to fly directly to Tulum
- A tourist assistance and safety program in coordination with the National Guard
What This Means for Your Stay
For our guests, these changes translate into real savings and a smoother experience. A family of four visiting the ruins and spending a day at the park’s beaches will now spend a fraction of what the same day cost last year — and getting around the park is easier than ever.
Pair that with a private villa just minutes away, and you have the perfect Tulum trip: mornings at the newly affordable ruins, free afternoons on the beach, and evenings by your own pool.
Ready to Experience the New Tulum?
Our eight villas put you close to everything the Plan Tulum Renace has made more accessible. Browse our villas, check availability, and message us on WhatsApp — we’re happy to help you plan beach days, ruins visits, and everything in between.
Sources: Announcements made during President Sheinbaum’s press conference in Tulum, July 17, 2026, as reported by Mexican national media. New rates published in the Diario Oficial de la Federación.
